How to promote Revolut Pay to your customers

Let your customers know about checking out with Revolut Pay - a fast, flexible and secure way to pay.

What will you find in this guide?​

1. Best practices for implementing Revolut Pay both online and in-store
2. Details about our affiliate program which enables you to get paid for referring new customers
3. Brand and messaging guidelines to ensure adoption and higher conversion with Revolut Pay

What is Revolut Pay?​

Revolut Pay lets your customers pay directly from their Revolut account. They get a smooth experience and benefit from loyalty points.

You get access to our 50M+ global customer base, a checkout method with high success rates and great per-transaction pricing.

How do RevPoints work?​

RevPoints is a loyalty programme that lets customers earn points on each purchase they make with Revolut Pay.

By default with Revolut Pay customers earn double the standard amount RevPoints, which can then be redeemed as discounts when they check out with Revolut Pay. Your customers pay less, but you get paid in full as Revolut funds the discount.

Best practices for implementing Revolut Pay​

Online​

This section helps you implement a streamlined, branded Revolut Pay checkout experience that benefits both merchants and users. By following these best practices, you can drive higher adoption, transaction volumes, and user satisfaction.

1. Checkout positioning​

   • Ensure prominent placement: Revolut Pay should be clearly displayed in checkout flows to improve visibility and user trust. We recommend placing Revolut Pay at the top of the payment options list to ensure better visibility and drive higher usage.
   • We recommend making Revolut Pay as visible as possible, as this a key driver for higher volumes.

2. Educational content to increase customer trust and conversion​

   • Add our Educational Widget to Revolut Pay button: Merchants that give easy access to information about Revolut Pay as a payment method see better conversion and increased customer trust. Address awareness gaps with our easy-to-implement educational widget that communicates value of Revolut Pay.
   • We recommend this to be implemented either on the actual product page of your website (i.e. where a customer would add an item to your shopping cart) or on the checkout page itself, depending on your website setup. Either implementation is bound to generate better traffic for Revolut Pay.

3. Follow our branding standards​

   • Logos and icons: Display Revolut Pay alongside other payment icons in the payment selector and website footer for clear recognition.
   • Button placement: Make sure you use the latest Revolut Pay button (download assets here) and implement it consistently with the design of your checkout.
   • Consistent messaging: Maintain brand consistency by using approved names, logos and messaging (provided below) in all checkout and promotional materials. This ensures easy recognition of Revolut Pay by new and existing customers and helps increase checkout performance of Revolut Pay.

4. Promotional messaging​

   Make use of our approved messaging and promotions to increase adoption and get more repeat clients.

   Choose from our approved banners to use on your website and let customers know that they can check out with Revolut Pay. If promoting an incentive - be sure to emphasise that Revolut Pay rewards are only available to new Revolut users who sign up after their purchase is completed.

   • For new Revolut users: Highlight the cash reward offer, in the promotional assets and under the Revolut Pay button (once you join our affiliate program, i.e. "New users get up to X"). See section below.
   • For existing Revolut users: Focus on RevPoints, our loyalty incentive that lets them earn double RevPoints when paying with Revolut Pay (e.g., "Earn double RevPoints on your purchase" - in the promotional assets and next to the Revolut Pay button).
   • For promotional campaigns offering boosted rewards to customers: Feature messaging prominently and showcase the value for loyal customers ("Earn 10x RevPoints on your purchase" - if applicable).

In-person​

This section explains the basics of Revolut Pay usage and placement guide for your store, pop-ups or in-person events. Integrating these best practices into your shop operations can enhance customer experience.

1. Train your staff​

   • Ensure your staff knows what Revolut Pay is and how customers can checkout using only their phone and Revolut account by scanning the QR code.
   • Existing Revolut customers need to know that they can turn their RevPoints into a discount when paying to reduce their bill amount if they wish to do so.
   • Non-Revolut customers can still scan the QR code on Terminal or POS screen and sign-up to Revolut from there and get a welcome bonus. You can also join the affiliate program to get a reward yourself. See section below.

2. Place educational materials in-store​

   • Placing the stickers about Revolut Pay (included in Revolut Terminal box) near the cashier or other high-visbility location for your clients. Don't have them or need more? Download and print yourself.

3. Encourage your clients to try it out​

   • Suggesting this payment option and explaining what the QR is verbally when you take your payments is a great way to get your customers to use Revolut Pay. They earn RevPoints and can use them for discounts while you also benefit from competitive fees so it's a win-win.

Affiliate program - get paid for introducing new customers to Revolut!​

What's in it for you​

You'll get at least £/€5 for every new customer you refer to Revolut — an easy way to earn back the cost of your processing fees. Some of our merchants already offset up to 50% of their fees through participating in the affiliate program. Plus, you get more customers who will be able to pay you in 1-click through Revolut Pay.

What's in it for your customers​

Your customers will get up to £/€20 when they sign up to Revolut and make a transaction of at least £/€1. Once they open the account, they will be able to pay you directly via Revolut Pay.

Best practices to get the most out of our affiliate program:

• Add promotional messaging to your checkout: Make sure customers know before paying that this offer is available to them.
• Add promotional banners to your site: Include banners on your website and at checkout (download assets here).
• Promotional messaging: Send direct communications to your customers via email or social media to encourage them to sign up to Revolut.

Revolut Pay messaging​

What are the main benefits of Revolut Pay for my customers?​

• Convenience - They will not need to input their card. Once Revolut Pay is set up for the first time, cards are saved across stores and websites, so they benefit from a 1-click checkout experience.
• Security - By making a payment within the Revolut ecosystem, your customers will know that their payment is secure and protected.
• Rewards - Customers benefit from earning RevPoints on each Revolut Pay purchase. They also can turn their RevPoints balance into a partial or full discount with any merchant. New customers also earn rewards when signing up to Revolut and get access to tons of features in the Revolut app.

Revolut Pay headlines​

Choose one of these 1-liners to promote Revolut Pay:

New customer reward messaging​

Use this message to attract new customers with a reward offer:

Newsletter, email, social media messaging​

Use this explanation of RevPoints and Revolut Pay benefits for various marketing channels:

Disclaimers and Terms and Conditions​

Whenever you message your customers directly about Revolut Pay and any promotion, please make sure to add relevant T&Cs and instructions into your content. You will find all the relevant links below:

• General Revolut Pay T&Cs for your customers
• RevPoints T&Cs
• Boosted RevPoints Promotion T&Cs (only applicable if you're participating in a promotional campaign)

FAQs​

What are some Dos and Don'ts when implementing Revolut Pay?​

What are your brand guidelines?​

Download our Brand Guidelines here.

How to implement Revolut Pay on my website?​

Check out our implementation guide here.

How to implement Revolut Pay on my mobile app?​

Check out our implementation guides for iOS and Android.

How can I take Revolut Pay payments in-store?​

You can accept Revolut Pay payments with our Terminal - a point of sale solution that let's you take payments and manage sales.

Learn more